chicco2The NextFit has been exceeding sales expectations at Babies-R-Us since its introduction in early 2013. Designed in a collaboration between Machineart and Iron Mountains LLC, its success is the result of innovations in safety, user convenience via easy to follow set-up graphics, a comfy cocoon-like environment for children, and a modern appearance.

Our goal was to design the easiest convertible car seat to install accurately and securely in a wide range of vehicles. Most car seats are covered with instruction, warning and regulatory labels that are difficult to read, look haphazardly applied, and destroy any design integrity the seat itself may have. Improving both graphics understandability and appearance was a major challenge. We designed the instruction panels to relate visually to the contours of the seat shell, used color coding to distinguish between forward facing and rearward facing installations, and used large illustrations showing LATCH strap and safety belt routing paths to clearly orient the user. The beautiful seat form and the integration of set-up graphics combine with safety and comfort to make it a winner in the marketplace.

List price – $279.99.