17 Slacktown Rd
For Immediate Release:
Machineart Industrial Design launches MachineartMoto.
Frenchtown, NJ - Machineart, Inc., an industrial design and product development firm, announces the launch of MachineartMoto, an online marketer of specialized products for BMW R1200 series motorcycles. Andrew Serbinski, President of Machineart, stated "Powersports Products are a long time interest of ours and we have identified an opportunity to develop great looking and functional aftermarket products for BMWs that can't be found elsewhere. Because of our industrial design roots, the design quality of the MaMo product line is a key characteristic of the brand"www.machineartmoto.com
X-Head cylinder head guards fit all R1200 models and provide more than twice the coverage
than BMW’s standard safety bar. X-Heads are pressure formed in polycarbonate, a tough engineering plastic that will not crack or puncture, protecting the magnesium cylinder head cover from breakage and loss of oil.
Other products currently in the line are designed specifically for the R1200GS to improve its appearance and provide functional benefits for the street oriented GS rider.
Slipscreen is a stylish sport screen ideal for summer riding. Its low profile allows clean air flow
at helmet level to reduce wind noise while providing a still pocket of air up to chest level. Slipscreen mounts with the stock fasteners.
Shortnose is a 4" shorter alternative to the stock GS beak, considerably improving proportions
while retaining BMW's intended look. It is made in fiberglass and epoxy resin and available in primer or color matched at extra cost.
Fenda17 is designed for GS 17" front wheel conversions and is the only product available that
is designed to fit and look right. It is made in fiberglass with a gloss black finish.
Fenda19 is a sleek, lightweight carbon fiber replacement for the stock GS front fender
designed to continue the lines of the telelever arm and visually integrate the front fender to the chassis.
MachineartMoto will be adding products for other BMW motorcycle models over time and intends to be a resource for well-designed products for the discriminating enthusiast
About Machineart Industrial Design
Machineart provides new product design and development services, focusing on concept development, visual brand identity, parts engineering and prototyping. Additional services include user interface design, product graphics, and packaging design. Projects range in scale and complexity from full product development programs to specific design support tasks for manufacturing companies. Core capabilities are: New Concept Ideation and Visualization, Design Language Development, Human Factors, Parts Engineering, Prototype Making, and Product Graphic Design.
Daniel Howell, Machineart, Inc
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